Duration:
18 months
Programme overview:
This programme is ideally suited to individuals working within an organisation’s marketing function – usually as part of a team – with responsibility for some of the straightforward elements of the overall marketing plan. They will typically work to marketing briefs and instructions.
Learners will develop the specialist knowledge and skills needed to define, design, build and implement digital campaigns across a variety of online and social media platforms in order to drive customer acquisition, engagement and retention. Their activities will help to build an organisation’s online presence and support business development and growth.
Roles this programme is suited to:
- Digital marketing assistant
- Digital marketing executive
- Digital marketing coordinator
- Campaign executive
- Social media executive
- Content coordinator
- Email marketing assistant
Key learning outcomes:
- Principles of coding
- Basic marketing principles
- Customer lifecycle and customer relationship marketing
- Digital and social media campaigns and strategies
- Search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click
- Digital and social media platforms
- Digital etiquette
Professional recognition and certification:
Learners will complete one of the following mandatory qualifications:
- MTA HTML 5
- CIW – Site Development Associate
- Google Squared
- Dot Native
- CIM level 4 award in Digital Marketing
- CIW – Internet Business Associate
- Google Analytics IQ
- CIW – Data Analytics
- CIW – Social Media
On completion of the programme learners will be eligible to apply for entry onto the Register of IT Technicians. They will also be able to join as an affiliate (professional) member of the CIM (Chartered Institute of Marketing) and/or an associate member of BCS (The Chartered Institute for IT).
