Duration:
12-18 months
Programme overview:
As a junior content producer you’ll be responsible for developing and creating content that can be used across a variety of media, including digital and social media, broadcast and in print.
With a flair for technology and creating great online experiences, you’ll build the skills and capabilities you need to progress into content creation and development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.
Roles this programme is suited to:
- Junior creative producer
- Creative content assistant
- Content marketing junior
- Junior video editor
- Junior digital producer
Key learning outcomes:
- Researching ideas and concepts to meet the client’s customer’s brief
- Presenting ideas, pitches and proposals for creative content to be further developed
- Working within a budget allocation
- Writing and editing copy for use in print and online
- Capturing images and audio using basic video, still cameras and audio equipment
- Regulatory and legal requirements when using media assets such as copyright, intellectual property rights, web accessibility etc
- Evaluating campaign success against the client/customer objectives and identifying areas for improvement
- Building and maintaining positive relationships with customers
Qualifications and certification:
Education and Skills Funding Agency (ESFA) level 3 apprenticeship certification
